STUDIO
SAMPERSAND

Portfolio

Wrangler

1/6

If you haven't heard of Wrangler before, under which rock have you been living? With it's longtime heritage dating back since 1947, "Rodeo Ben" and his Wrangler jeans have been known for their 7 icons, mark of quality, heritage and craftsmanship. Wrangler’s 7 Icons are the same today as they were when first developed in 1947. Each element was designed with functionality and comfort in mind, and reinterpreted to meet the everyday needs of the modern denim enthusiast.
As a full-time digital graphic designer it is my duty to create, execute and follow up on the creation of newsletters, website updates and content pages, apart from supporting the EMEA countries in the creation of digital take-overs, adverts, social campaigns and other (mainly) digital executions.

Created at/for Wrangler Europe EMEA

webdesign
digital design
newsletter

After creating their wedding invitation I started working on the graphic identity for Concept Plus, a construction company located in Zelzate who build new constructions, renovations and home improvements. Over the years they've had a few logo-evolutions so it was my task to, within the heritage, find a good balance and create an identity that can withstand the years and set out a few rules for the creating of graphics. Apart from tackling the logo we will shortly create a variety of graphics such as t-shirts, a construction sign, banners, businesscards, … so stay tuned for more!

branding
identity
graphic design

It’s extra special when someone close to you asks to help in creating a delicate, personal invitation like this wedding invitation. The goal was to create a subtle, clean invitation with "a touch of yellow". With this in mind it was quite clear which direction we would go for, so after a short time these invitations were able to be printed on multiloft paper with a yellow core. A beautiful couple, marrying on a sunny wedding day enjoying the love of friends and family. Life can be simple but beautiful!

invitation
rsvp
wedding

GDPwhat? General Data Protection Regulation. A serious mouthful, technical regulation that everyone was talking about late 2017, early 2018. The question is where you ready? And do you have things sorted out today? Starting the 25th of May 2018, the GDPR rules have taken effect. These apply to every company, from one-man business to multinational. The GDPR butler platform ensures that SMEs and other small organizations can easily meet their obligations.
For this project I had almost carte blanche to create an identity that fits this technical, not really appealing service and display in an interesting way how they can assist you. The end result reflects the iconography of a house-butler ready to serve wherever he can. Once the identity was created I started mapping out the digital story for the website et voila. Happy to serve you guys!

webdesign
identity
full service
UI
UX

Bierbeer

1/4

One of many personal projects I might actually embark on later this year. A personal tale or diary of my quest to search for the origin of our beloved Belgian beers and the stories that go along with the adventures. Personal tasting notes, knowledge gathering and pride in drinking our golden beverages.

Temporary webpage on: bierbeer.be

beer
blog
belgium
webdesign

Sometimes you meet your clients and know you are going to have a great time building and working with them. Ambrassade was one of those clients who immediately turned out to be one of those. The Ambrassade connects youth organisation professionals on one side and policymakers on the other. They try to contribute actively to the happiness, safety, education and well-being of children and young people in our society, by providing information to youth organisations and institute working with youngsters and higher authorities. Furthermore, they provide feedback to all political parties in which they defend the interests of young people. Because of that the website is a massive beast, offering a whole bunch of information that needed to be structured, organized, translated, designed and also needed to be a future-proof platform for the "ambrassadors" to work in.
This project was my last project working at Code d'Or before starting a new challenge at Wrangler.

Created at Code d'Or

UI
UX
webdesign

Facebook

1/5

For this sunday project I wanted to do a redesign for a content-heavy website that has lot's of different interactions. My choice fell on facebook for I use it, but don't like working with it. I ended up redesigning the three major pages, being the personal, professional and homepage.

facebook
experience
webdesign
interface

By Far

1/6

By Far is the musical project of the Belgian singer-songwriter Jacob Vermeire and tells life stories through ternary pop rock songs. After some thought we started of with the concept of telling stories around campfires. To make this dark visual identity work I tried combining textured typography resembling the ashes of the fire along with black and white photography to reflect the storytelling of (long) past events. To give more depth to the identity several graphics were made like the one found on matchboxes, charcoal overlays and burned textures to finish it all of. After the identity was done I've also created their webdesign, businesscards, merchandise, … Rock on guys!

Wondering how they sound like? Go listen at vi.be/byfar.

byfar
identity
webdesign
band

Waco

1/4

If you are looking for custom or read-made, rad looking light fixtures seek no further. Waco is an international player who delivers and creates straight looking products to light up your life, at home or in the office. Thanks to the clients' trust and the team at Code d'Or I was able to transform Waco's logo to an online identity with a properly structured website. Subtle animations go hand in hand with a straight forward, lean design.

Created at Code d'Or

UI
UX
webdesign

Since 1967 Theatre Malpertuis has been creating innovating and experimental plays that confront the audience with our ever evolving world. Together with Glossy.tv (who created the print identity) I was able to create the digital approach for the new branding and website with the Code d'Or team, starting with the digital structure and flow. Having worked earlier as a voluntary (designer) at Theater Flanel it's fair to say I'm starting to discover the world of theater in an entirely different way.

Created at Code d'Or

webdesign
UI
UX

De Poort

1/3

When it comes to comicbooks I get quite geeky sometimes. So as soon as I heard my manager at Code d'Or say that I was going to work for 'De Poort' I was already getting my geek on. Making the webshop look appealing still keeping in mind the structural flow quickly became quite a challenge as De Poort has one of the largest collection strips and mangas in Dutch and French. In the end we also organised a proper automated email flow and implemented stripmunk that helps you keep an overview of your collection and must-haves.

webdesign
comicbook

One of the in-house projects I worked on during my time at King George was the identity, execution and media created for New Places To Be; a blog dedicated to sharing the newest hotspots with a beautiful interior. I have worked on this project starting from the logo, branding, flyers, posters, events, the website and also the execution of the book along with Lannoo.

Created at King George

full service
book
identity
event
graphic design

ZigZag

1/3

Zigzag is the visual identity I've made for an independent seamstress and clothing creator who creates (and repairs) clothing. Not just any clothing, but also clothing for some local brands like Georgette and costumes for local theatre groups. Want to contact her? You can find her on Facebook.

zigzag
logo
fashion
clothing

I think it's safe to say I had a ball with this client… Pun intended. Balls&Glory was one of many clients who I did both printed graphics (flyers, posters, beercoasters, …) for but also the website; telling the story about how Wim Ballieu got to making, baking and opening shop with his stuffed, hand-rolled meatballs with "stoemp" (mashed potatoes with vegetables). Do you want to try some? Not only can you try some (vegi) meatballs in one of many own-and-operated stores but you can also find B&G at the festivals (in their customized foodtruck), at Delhaize, make your own meatballs or you can book a foodtruck catering for your event!

Fun fact: When I was designing the website I was in one of my A-team periods. As I'm a fan of BA Baracus I used him as a placeholder for the employee section, which is still being used on the location pages. #ipitythefoolwhodoesntlikemeatballs

Created at King George

graphic
webdesign
full service

A while ago I've met one of my american relatives, who happened to be in Belgium to give a seminar on web-security. We had a nice chat, after which I decided to create a logo and visual identity for this hacker, cyber security expert and passioned hiker that fits his alias (webbreacher).

webbreacher
logo
hiker
hacker

The guys and I have been talking quite a lot of having routine in hosting a guy's night with beer and (board)games or from time to time some other fun activities such as bouldering, snooker, bowling, … Most of the time 'scheduling' is the main problem for realising such initiatives. So I wanted to give ourselves a push in the right direction by creating some graphics as part of the motivation to get this thing on the road. So from now on, every first thursday night we become the Thursday Knights! Game on, guys!

Graphic identity
Logo
Knights

I really do like the look of well prepared cocktail, especially if it's served in a good old fashioned tikimug. It instantly makes you dream of distant, sunny places where you enjoy your cold beverage after a day of bathing in the sun. Aloha Aumakua or ‘hello spirits!’ is a downloadable iconset of 24 tikimugs for you to use.

You can download this iconset & buy me a cocktail here: Download iconset

iconset
onestroke
download

This project was a personal endeavour to create a animated website proposal, in order to represent this model in all its honour. The result? An adventurous discovery where we present all of the technical and unique specifications of the Galaxy s5 to the public. Call it a visual adventure, visually aided by some of the most popular apps at this time, which brings the product even closer to the potential consumers. See more details

website
UI / UX
Samsung

Identity and website for a fictional cocktailbar that doubles as a laundry parlor during the day. The identity is made for a vintage clubstyle, where you can enjoy a nice cocktail and some groovy vibes during the after hours; or every thursday or saturday for a funky, themed party. Be there or be square! See more details

Graphic identity
Website

This is a personal, non-commissioned design which took about 5 hours, created solely as a reflection on how I would redesign the brand's website. After watching the current Coca-Cola website, I woke up this morning and couldn't help myself wanting to redesign it and make it more user-friendly and interactive. I #choosehappiness! See more details

website (redesign)
UI / UX
Coca-Cola company

During the Biënnale Interieur in Kortrijk there was a sideshow called The Design Pharmacy, located in the old building of the apothecary association. For the event 6 belgian brands (Modular Lighting Instruments, Ntgrate, Niko, BuzziSpace, Bulthaup en Alessi) were displaying their newest products in seperate showrooms like 'The Pharmacy Bar', 'The Japanese Medicine Room' or 'The Drugs Store' just to name a few.
I took part in the brainstorm, naming and afterwards continued working on the identity, printed media, website, graphic media, displays and helped setting up the event.

Created at King George
BEA award (1st place) won in 2015

event
webdesign
graphic design

In order to celebrate the new showroom Jo&Co Fashion Agency organised ‘Jo&Co Tomoro(w)’, a one-night event for the agency’s most loyal customers and friends to kick off the new fashion season in style. For the occasion they asked to create a fitting invitation, which was loosely based on the architectural elements of the showroom.

115 x 140 mm
Jo&Co Agency

Featured in
RSVP: Invitations for Gatherings and Special Occasions a graphic design book by Sandu Cultural Media, published by Sandu Publishing.

In this personal project I honoured my favourite trilogy, being ‘Back to the Future’. I watched these movies with great care and captured all the graphic material from the movies; resulting in a graphic script for the movie. Afterwards I archived all the material (newspapers, posters, flyers, logo’s, signs, …) in time-brackets of 10 seconds organising the screenshots in a book. In the second part of the book I hand-typed the visible graphic material of the movies finalising the document. This book is 532 pages long and won't be reproduced.

bookdesign
240 x 120 mm

Branding and identity for a fictional monastery that bottles wine following a recipe dating back from the crusades. For the release under their new name they boosted the flavours and are ready to ship both wines (red & white) straight to the liquor store. Both wines are named after a high title within the masonic order.

Graphic identity

'Jo & Co Tomoro' was featured in a graphic design book by Sandu Cultural Media.

You know what time it is? It's Burger Time!
This limited edition print was created in collaboration with Topo Copy, counting 66 riso-printed A3-posters for their series of 'artist prints'. The poster can be yours for €15,00!

Poster
420 x 297 mm
in collaboration with Topo Copy Ghent

This project was a personal experiment to find a challenging, satisfying design for a round-shaped smart watch interface. Usually working in rectangular formats I figured this would be a challenge I would gladly accept. I ended up with this elegant, easy-to-use design for the interface - making the watch a stylish yet functional piece.

Interface design, UI, UX.

In order to record and produce his first album and position himself in the music industry; Freddie D (an Antwerp based DJ-producer) locked himself away in his studio and wasn't planning on letting anything come in between him and his first EP. 'Honey & Stings' is an album filled with lyrics and songs tackling private issues and following the 'Yeayä'-lifestyle he adapted. Having the aspiration to create this album, Freddie contacted me to create the album cover, fitting the title and mindset of the album and working along (graphically) to turn this album into a finished product. You can download the album here.

Musicians: Freddie D, T-Loc, Elokwenz, Zig-E, Finez, Commy, Pieter Hahn, Anouck Luyten
Photo: Joel Frijhoff Photography

Album coverdesign
127 x 127 mm
Freddie D

This was my entry in the student competition to revisualize the graphic identity of the annual exposition of the academy where I studied. The title of the exposition is "It's Showtime!" which is visualy characterized by the use of huge typography on all the communication. For my entree I created glyphs in the mindset of M.C. Escher his work, so I ended up with these twisted, 3D letters with bitmap dots on it.

poster-set & identity
841 x 594 mm
Luca School of Arts, Ghent

Both the endresult and documented process are what make this project a whole. The goal was to get more familiar with processing a bulk of information in a short time, creating a detective book series. Thanks to the Gutenberg project I was able to combine sixteen books in the serie (not coincidentally my favourite kind of books), for which I developed the identity and layout. To stay in the detective theme I documented my findings in a case file, combining testprints and inspirational graphic material.

set of books
235 x 155 mm

It was my goal to create a newspaper about some of my personal interests; being urban calligraphy, graffiti and streetart. In the newspaper you find a combination of both self written articles and existing articles taken from both magazines and newspapers. The project turned out the be a temporary reflection on street art, including current events, articles and discussions. For the design I got inspired by the typical look and feel of tabloids, but tried to make it more personal and fitting the topic.

newspaper
420 x 297 mm

This project was a group assignment in college for which several groups of students created a graphic identity for their "political party". The project soon transformed into a real, graphic hen house in the school hallways. On the final day I combined our footage, designs and idea into a promotional video to give the voting a final push in the direction of my team.
My team (KHMS*) won the election for best campaign and identity, gloriously ending our anti-propaganda campaign which combined the face of a rooster (leader of the chicken coop) and the colour 'gold' resulting in a self-fulfilling prophecy of victory. Fun fact: during the campaign-run a special counterparty was created by other groups to boycott us.

*KHMS is the combination of the first letters of our party members: Kelly, Hanneleen, Marlies and Sam (me).

Graphic identity & campaign
LUCA School of Arts (Ghent)